{"id":163,"date":"2024-04-16T02:38:31","date_gmt":"2024-04-16T02:38:31","guid":{"rendered":"https:\/\/demo.bravisthemes.com\/herrington\/?page_id=163"},"modified":"2025-06-02T20:31:19","modified_gmt":"2025-06-02T18:31:19","slug":"about-you-about-me","status":"publish","type":"page","link":"https:\/\/rob-prior.de\/en\/about-you-about-me\/","title":{"rendered":"About you, about me"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"163\" class=\"elementor elementor-163\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd6246f elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-full-content-with-space-none\" data-id=\"dd6246f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-642a0b7 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"642a0b7\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n                <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27caaae elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible\" data-id=\"27caaae\" data-element_type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default \">\n                <div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-198289f pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"198289f\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-aa6a662 elementor-widget elementor-widget-pxl_heading\" data-id=\"aa6a662\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-aa6a662-1672\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tAbout you, about me\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7216c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8a7216c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b39e2af elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b39e2af\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-6949e5b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-full-content-with-space-none\" data-id=\"6949e5b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da6f8b0 pxl-column-overflow-hidden-yes pxl-column-none\" data-id=\"da6f8b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5adac16 elementor-widget__width-auto elementor-absolute animated-slow elementor-invisible elementor-widget elementor-widget-pxl_image\" data-id=\"5adac16\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-5adac16-4290\" class=\"pxl-image-single df pxl-disable-parallax-sm pxl-hide-sr-lg  \" data-wow-delay=\"ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n        \r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c231f elementor-widget elementor-widget-spacer\" data-id=\"64c231f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95e0f76 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"95e0f76\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5838def ft-gt elementor-widget elementor-widget-pxl_heading\" data-id=\"5838def\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-5838def-7905\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title style-default  highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tYour products scream quality, but what about your texts?\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de59fa6 elementor-widget__width-auto elementor-widget-laptop__width-inherit elementor-widget elementor-widget-pxl_text_editor\" data-id=\"de59fa6\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>The label &#8220;Made in Germany&#8221; has become synonymous with quality and reliability. Many German &#8220;Mittelstand&#8221; manufacturers are market leaders whose products are sold and used all over the world, despite being barely known outside their own regions.<\/p><p>But these companies have a problem. As exporters, they need high-quality English texts to market their products and get their message across to stakeholders. But more often than not, their translations and texts fall short.<\/p><p>I&#8217;ve seen so many great companies with amazing products be let down by poor English translations. These are often treated as an afterthought, even though they are vital to doing business internationally. As a result, they don&#8217;t get the time, attention and budget they deserve, and there&#8217;s always the temptation to go for a quick and cheap &#8220;solution&#8221;.<\/p><p>You could outsource it to a cheap agency. But then, who is actually doing the work? Are they being paid enough to do a good job? Do they really care about quality? Or are your most important texts being rushed out to whoever is available?<\/p><p>Or you could maybe use a machine translation or AI tool. Sure, it&#8217;s quick and cheap, but what you get in return are often literal translations and bland, boring, lifeless texts that sound\u2026 well\u2026 like they were written by a machine that doesn&#8217;t really understand anything. And &#8220;fixing&#8221; them can be more complex and time-consuming than hiring a professional from the start.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b43b369 elementor-align-center ft-gt pxl-icon-list  elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"b43b369\" data-element_type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-b43b369-4208\" class=\"pxl-button pxl-atc-link \" data-wow-delay=\"ms\">\r\n    <a href=\"https:\/\/rob-prior.de\/contact\/\" class=\"btn pxl-icon-active btn-hide-icon btn-default  inline pxl-icon--right\" data-wow-delay=\"ms\" data-target=\".pxl-page-popup-template-0\">\r\n        <i aria-hidden=\"true\" class=\"flaticon flaticon-right-arrow\"><\/i>        <span class=\"pxl--btn-text\" data-text=\"Get in touch\">\r\n            Get in touch        <\/span>\r\n            <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfbe167 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible\" data-id=\"cfbe167\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f487818 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"f487818\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-1e4c8c4 ft-gt elementor-widget elementor-widget-pxl_heading\" data-id=\"1e4c8c4\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-1e4c8c4-1175\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title style-default ft-gt highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tYour texts deserve better!\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c0c9b elementor-widget elementor-widget-pxl_text_editor\" data-id=\"33c0c9b\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>There are times when &#8220;good enough&#8221; isn&#8217;t good enough.<\/p><p>High-profile texts like your website, corporate publishing, PR and marketing material deserve the same level of care and attention that you put into your products.<\/p><p>Professional English translation can be a vital investment in your brand and business that pays for itself hundreds of times over. It can help you generate leads, keep visitors on your website and stand out from the competition.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e49cf8 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"5e49cf8\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap\">\r\n                     \r\n                    <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-608253b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible\" data-id=\"608253b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ac551c pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"5ac551c\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-a3d2b48 elementor-widget__width-auto elementor-widget elementor-widget-pxl_image\" data-id=\"a3d2b48\" data-element_type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl_image-a3d2b48-7912\" class=\"pxl-image-single df pxl-disable-parallax-sm pxl-hide-sr-lg  wow skewIn\" data-wow-delay=\"200ms\"  >\r\n    <div class=\"pxl-item--inner\" data-wow-delay=\"120ms\">\r\n        \r\n                    <div class=\"pxl-item--image df\" data-parallax-value=\"\">\r\n                                <img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"1350\" src=\"https:\/\/rob-prior.de\/wp-content\/uploads\/2025\/02\/Rob-1.jpg\" class=\"no-lazyload attachment-full\" alt=\"\" \/>                                            <\/div>\r\n                \r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-915b052 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"915b052\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-55107d3 ft-gt elementor-widget elementor-widget-pxl_heading\" data-id=\"55107d3\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-55107d3-3690\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title style-default  highlight-default pxl-split-text split-in-fade\" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tHigh-quality English texts<br \/> for clients who care\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1424a0d elementor-widget elementor-widget-pxl_text_editor\" data-id=\"1424a0d\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>I am here to help you achieve all of this.<\/p><p>I work with clients from various industrial fields who understand the importance of professional translation. I help them explain and sell complex products to a global marketplace, and tell the exciting stories behind the businesses themselves. All in concise and fluent English that is enjoyable to read and makes even highly technical subject matter engaging and entertaining.<\/p><h5>What you get<\/h5>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ac106 elementor-widget elementor-widget-pxl_list\" data-id=\"e5ac106\" data-element_type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list pxl-list1  default\" data-wow-delay=\"ms\">\r\n                    <div class=\"pxl--item\">\r\n                                    <div class=\"pxl-item--icon\">\r\n                        <i aria-hidden=\"true\" class=\"bootstrap-icons bi-gear-wide\"><\/i>                    <\/div>\r\n                                                    <div class=\"pxl-item-content\">\r\n                        <label class=\"pxl-empty\"><\/label>\r\n                        A dedicated professional with over a decade of experience in B2B communication and technical documentation                    <\/div>\r\n                            <\/div>\r\n                    <div class=\"pxl--item\">\r\n                                    <div class=\"pxl-item--icon\">\r\n                        <i aria-hidden=\"true\" class=\"bootstrap-icons bi-gear-wide\"><\/i>                    <\/div>\r\n                                                    <div class=\"pxl-item-content\">\r\n                        <label class=\"pxl-empty\"><\/label>\r\n                        A safe pair of hands for your most important texts                    <\/div>\r\n                            <\/div>\r\n                    <div class=\"pxl--item\">\r\n                                    <div class=\"pxl-item--icon\">\r\n                        <i aria-hidden=\"true\" class=\"bootstrap-icons bi-gear-wide\"><\/i>                    <\/div>\r\n                                                    <div class=\"pxl-item-content\">\r\n                        <label class=\"pxl-empty\"><\/label>\r\n                        Someone who cares and takes time to learn about your business and products                    <\/div>\r\n                            <\/div>\r\n                    <div class=\"pxl--item\">\r\n                                    <div class=\"pxl-item--icon\">\r\n                        <i aria-hidden=\"true\" class=\"bootstrap-icons bi-gear-wide\"><\/i>                    <\/div>\r\n                                                    <div class=\"pxl-item-content\">\r\n                        <label class=\"pxl-empty\"><\/label>\r\n                        Well-crafted translations that don't read like translations, helping you to stand out from the competition and achieve your goals                    <\/div>\r\n                            <\/div>\r\n                    <div class=\"pxl--item\">\r\n                                    <div class=\"pxl-item--icon\">\r\n                        <i aria-hidden=\"true\" class=\"bootstrap-icons bi-gear-wide\"><\/i>                    <\/div>\r\n                                                    <div class=\"pxl-item-content\">\r\n                        <label class=\"pxl-empty\"><\/label>\r\n                        A partner who asks questions, offers advice and provides additional services                    <\/div>\r\n                            <\/div>\r\n                    <div class=\"pxl--item\">\r\n                                    <div class=\"pxl-item--icon\">\r\n                        <i aria-hidden=\"true\" class=\"bootstrap-icons bi-gear-wide\"><\/i>                    <\/div>\r\n                                                    <div class=\"pxl-item-content\">\r\n                        <label class=\"pxl-empty\"><\/label>\r\n                        Quick responses and a direct line to the person actually doing the work                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee7f41 elementor-align-center ft-gt pxl-icon-list  elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"6ee7f41\" data-element_type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-6ee7f41-6843\" class=\"pxl-button pxl-atc-link \" data-wow-delay=\"ms\">\r\n    <a href=\"https:\/\/rob-prior.de\/contact\/\" class=\"btn pxl-icon-active btn-hide-icon btn-default  inline pxl-icon--right\" data-wow-delay=\"ms\" data-target=\".pxl-page-popup-template-0\">\r\n        <i aria-hidden=\"true\" class=\"flaticon flaticon-right-arrow\"><\/i>        <span class=\"pxl--btn-text\" data-text=\"Get in touch\">\r\n            Get in touch        <\/span>\r\n            <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About you, about me Your products scream quality, but what about your texts? The label &#8220;Made in Germany&#8221; has become synonymous with quality and reliability. Many German &#8220;Mittelstand&#8221; manufacturers are market leaders whose products are sold and used all over the world, despite being barely known outside their own regions. But these companies have a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-163","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About Rob Prior | Specialist in Technical English Translation<\/title>\n<meta name=\"description\" content=\"Learn how Rob helps German-speaking manufacturers craft fluent, high-impact English texts for global communication.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Rob Prior | Specialist in Technical English Translation\" \/>\n<meta property=\"og:description\" content=\"Learn how Rob helps German-speaking 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